Submit a Case Study

I'm looking for case studies that show what human-centred design actually looks like in practice — not the polished after-the-fact version, but the real story of what was hard, what shifted, and what you learned.

Don't worry about polish. Tell me the story clearly and I'll work with you on the rest. If your case study is already published online, you can paste the link below — but I'd still love your voice on the key takeaways.

— Gerry Scullion

Don't fill this out:

Project basics

A few quick facts so I can place your case study.

Project / case study title* e.g. "A service operating model for high-profile customers"

Client / organisation Leave blank if confidential.

Sector* Choose the best fit.

Country / region*

Year(s) the project ran

Project status

CompletedThe work has finished and outcomes are measurable. OngoingLive and continuing — early outcomes available. Concept / pilotA small pilot or prototype with learning to share.

The story

A simple narrative arc: where it started, how you worked, what changed.

One-sentence summary* If a reader only read one line, what would they take away?

Challenge* What was the situation? What wasn't working? Who was affected?

Approach* What did you actually do? Methods, sequence, who was involved.

Outcome* What changed? What was delivered? Numbers welcome.

Impact The longer-term effect on customers, staff, or the organisation. Stats if you have them.

Key takeaways* Three or four things you'd want a reader to remember. One per line.

Already online?

If you've already published this case study somewhere, share it here.

Optional but helpful. A link or PDF lets me reference the published version — but I'd still love your fresh takeaways above.

Link to the published case study Any public URL — your site, Medium, a client page, etc.

…or upload a PDF If the case study lives in a PDF (e.g. a project doc or report), attach it here. Max 8 MB. 📄 Click to choose a PDF PDF, up to 8 MB

Press, awards or external coverage Links to articles, talks, or recognition — one per line.

Photos & visuals

Images bring case studies to life. Workshops, artefacts, journeys, the people involved.

Heads up: Netlify caps total upload size at 8 MB per submission. For larger sets, paste a shared link below.

Upload photos / images JPG or PNG. You can select multiple. 📷 Click to choose images JPG / PNG — multiple files OK

Caption for your hero image

…or a link to a folder Dropbox, Google Drive, WeTransfer — anything shareable.

Photo credit / source

Client consent

I won't publish anything that isn't cleared. Be honest about where you are.

Have you obtained client consent to share this case study publicly?*

Yes — full consentClient is happy for the work, their name and details to appear. Yes — but anonymise the clientStory is OK to share, but please don't name the client. Not yet — in progressI'm working on getting consent and will follow up. Can't share the client at allHappy to share lessons and approach, but no identifying detail.

Anything to know about confidentiality? NDAs, sensitive cohorts, regulator approval — anything I should be aware of.

I confirm I have the right to share this material* Including any photos, quotes, or assets attached. I'll let Gerry know if anything changes.

About you

So I can get back to you and credit you properly.

Your name*

Email*

Job title

Organisation

Personal / company website

How would you like to be credited if the case study is featured?*

Full credit — name, role, organisationMy details appear with the case study. Name onlyNo role or company. AnonymousUse the story, leave me out.

I'm OK with a follow-up conversation Gerry may want to ask a few questions to bring the story to life.

Anything else?

Thanks for taking the time. After you submit, I'll review every case study personally and come back to you within a couple of weeks.